Dynamic remarketing Display ads are an integral part of eCommerce promotion. If you are hearing about them for the first time then here is a small orientation for you, Dynamic Display ads are used in cases when your website has a large no. of products for sale. As you cannot create a remarketing ad for every product, you simply create a product feed that google uses to dynamically show you the products you viewed.
Generally, we have 2 options for creating these dynamic display ads, one is to create ads through Google’s responsive format and another by uploading fully customized HTML5 ads built with Google Web Designer.
In peak sales times like cyber Monday and black Friday, HTML5 ads can enhance the overall performance of your display campaign. Here are some possibilities to consider.
In 2016, Google discontinued Flash format ads that were used in animated display campaigns, Google announced that animated display banners will only be accepted in HTML 5 format. Much before this announcement, Google had already launched a beta version of an HTML 5 animation software called Google Web Designer in 2013. The software was not too complicated to use but it was full of bugs. Over the last 5 years, the development team has significantly improved its performance and now it’s no longer in beta mode. It’s fully functional HTML 5 animator.Read More
Have you ever wondered how big brands like Ford, Levis, and Nespresso create such beautiful display ads for their Google campaigns? Old school hardcore flash animators often get fascinated by the fact that these interesting ads have features like Mouseover effects, SVG animation, and limitless creative possibilities, and all this comes under 150 KBs, the ad size accepted by Google Ads platform (which was earlier known as Adwords).Read More