Forget headless e-commerce, the future is disembodied ecom
Headless has been an important evolution in user experience over the last few years. It’s a natural progression of the continued specialization of different services. Having a great backend transactional management system that can be bolted onto any amazing front end experience has liberated brands to take advantage of a greater range of design experiences. […]
Transparent Merchant Feed Images for Google Shopping and Facebook Retargeting
Google Shopping images demand attention. The highly visual format drives up to 85% of search ad clicks. Getting the image right can be a big part of success. Consider using a transparent background. Google’s product image specification states: “Use a solid white or transparent background. These background colors ensure that your image works with a […]
Retargeting for Installment Payments in Affirm, Klarna, Afterpay, or Bread
Powerful Google Display Creative Ideas For Ecommerce Sales
Dynamic remarketing Display ads are an integral part of eCommerce promotion. If you are hearing about them for the first time then here is a small orientation for you, Dynamic Display ads are used in cases when your website has a large no. of products for sale. As you cannot create a remarketing ad for […]
Mirror Background Retargeting Ad
We made this spec ad for Teleflora to show an advanced HTML5 capability in Google Web Designer. This ad uses the feed image as both product and background image.
Dynamic display ad feed management with WakeupData
WakeupData is a fast-growing ecommerce feed management company specializing in building templates to translate ecommerce feeds to multiple channels. The company recently released an update that includes the attribute set for Display Ad optimization.
Google Responsive Display vs. Google Web Designer
Google recently announced that legacy Google Remarketing templates are going away. They will stop running in November 2019.
How to Create an Animated Ad for Adroll in Google Web Designer
Creating an HTML5 animated ad for Adroll or any Ad network can be messy without coding knowledge, in that case, tools like Google Web Designer are there to save you.
Creatopy Vs Google Web Designer – A Detailed Comparison 2023
In 2016, Google discontinued Flash format ads that were used in animated display campaigns, Google announced that animated display banners will only be accepted in HTML5 format. Much before this announcement, Google had already launched a beta version of an HTML5 animation software called Google Web Designer in 2013. The software was not too complicated […]
Retargeting ads are considered most useful by consumers
It’s no surprise that people prefer ads that are relevant to them. Iron Pulley conducted a survey see how people feel about ads for products they’ve seen (retargeting), vs new product ads.