The Convergence of SEO and SEM. Merchant SEO for Google Retail Search
There are well-defined and distinct skill sets for paid ads and organic listings. Years ago it was usually one person’s job to do both, but
Lifestyle Images Google Beta – Lifestyle in Discover, Gmail, and YouTube
Google has just launched an open beta to leverage lifestyle images across “browsy” surfaces within Google. This is excellent Google inventory for driving top of
Facebook Ad Testing and the Rubber Duckie Problem
In a rubber duckie race there is usually a clear winner and a bunch that lag behind. But is there something special about the winning
YouTube removes video targeting – Google’s war on Contextual Advertising
To help you find more conversion opportunities, you’ll no longer be able to…
Performance Max Rug Pull – What to do when performance drops
If you’ve been working with Google’s Performance Max campaigns (PMax) for any length of time you’ve probably experienced the rug pull. Campaigns will often do
Advertising Attribution Platforms are Horoscopes for Marketers.
Which attribution platform is the “real” psychic?