Knowledge Lift
Bad Vibes in Performance CTV
“Performance” Streaming TV platforms hate it when you talk about their margins. https://youtu.be/MUeqsqSdTus Vibe, MNTN, tvScientific, and many more platforms are selling Connected TV (CTV)
Lead Scoring in Google PMax: A brief guide for law firms on how to beat bots
Google’s Performance Max (PMax) campaigns offer broad reach and AI-driven optimization—but there’s a catch. Many law firms using PMax experience an influx of bot-driven leads.
Can you mix PMax and Standard Shopping in 2025?
Google Shopping is a minefield of evolving strategies, algorithm updates, and shifting best practices. One of the biggest debates in recent years has centered on
Google’s Meridian MMM – a treasure trove of search data for Mixed Media Modeling
What is Marketing Mix Modeling? Media Mix Modeling or, interchangeably, Marketing Mix Modeling is a way to quantify the contribution of each marketing channel and
Iron Pulley is leading in power outage and severe weather advertising
The best in class marketing technology stack for outage advertising As power disruptions become more frequent and widespread across the United States, fueled by factors
Google’s PMax for Marketplaces – drive shopping traffic directly to retailers
Co-op advertising Google has been trying to figure out co-op advertising in Google Shopping for a long time. Co-op advertising is a marketing strategy where