Google has just launched an open beta to leverage lifestyle images across “browsy” surfaces within Google. This is excellent Google inventory for driving top of funnel and mid-funnel brand awareness with interactions.
To take advantage of these premium placements and inventory you’ll need to add a supplemental feed in your merchant center with the attributes [lifestyle_image_link] and [short_title].
The new Discovery ads will allow you to connect a feed with these attributes to the ads.
Google provides detailed instructions on setup steps for the beta here: https://support.google.com/google-ads/answer/12561938
The team at Waterbucket.com has built a visual tool to quickly build a supplemental feed to take advantage of these new attributes. At this time it’s agency only access. Ask your agency if they have access to the tool and can put this powerful new creative beta to work for you.