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The main purpose of web analytics is to increase the overlap of user expectation with user experience. That’s where conversion lives. I’ve found it helpful to break analytics down into
Affirm has proven to be a simple integration for most ecommerce platforms, but some stores report lower than expected acceptance rates due to customer credit scores. This has spawned a
Marketers look for innovative ways to tell the story or communicate with the prospects on digital marketing channels. Display Advertising is one such channel that has witnessed innovation in both
We often come across a word clickTag while using online programmatic advertising platforms. So What exactly is a clickTag?
For one of our dear clients, we built hundreds of HTML5 Ads that displayed service locations, these ads were shown to prospects in respective locations. Such kind of personalization requires
