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One of the weirdest things I hear from clients or peers. “That’s ok on the landing page but I don’t think it’s on brand for the ads.”
The main purpose of web analytics is to increase the overlap of user expectation with user experience. That’s where conversion lives. I’ve found it helpful to break analytics down into
Affirm has proven to be a simple integration for most ecommerce platforms, but some stores report lower than expected acceptance rates due to customer credit scores. This has spawned a
Marketers look for innovative ways to tell the story or communicate with the prospects on digital marketing channels. Display Advertising is one such channel that has witnessed innovation in both
We often come across a word clickTag while using online programmatic advertising platforms. So What exactly is a clickTag?
