Advertising Attribution Platforms are Horoscopes for Marketers.
Which attribution platform is the “real” psychic?
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Which attribution platform is the “real” psychic?
Google’s Performance Max campaigns have a learning phase. If your products have a traffic history or if there are GTINs for your products shared across multiple retailers, Google can do
Performance Max is a replacement for Google Smart Shopping. We’ve seen some early results and it’s shown some promise. Google has been slowly taking away control over accounts in exchange
Headless has been an important evolution in user experience over the last few years. It’s a natural progression of the continued specialization of different services. Having a great backend transactional
One of the weirdest things I hear from clients or peers. “That’s ok on the landing page but I don’t think it’s on brand for the ads.”