Knowledge Lift
Advertising Attribution Platforms are Horoscopes for Marketers.
Which attribution platform is the “real” psychic?
Exclude catalog items in a P-Max campaign
Google’s Performance Max campaigns have a learning phase. If your products have a traffic history or if there are GTINs for your products shared across
Google Performance Max quickly cannibalizes other campaign types
Performance Max is a replacement for Google Smart Shopping. We’ve seen some early results and it’s shown some promise. Google has been slowly taking away
Forget headless e-commerce, the future is disembodied ecom
Headless has been an important evolution in user experience over the last few years. It’s a natural progression of the continued specialization of different services.
Is Profit On-Brand?
One of the weirdest things I hear from clients or peers. “That’s ok on the landing page but I don’t think it’s on brand for
3 Ds of Analytics
The main purpose of web analytics is to increase the overlap of user expectation with user experience. That’s where conversion lives. I’ve found it helpful