Knowledge Lift
Exclude catalog items in a P-Max campaign
Google’s Performance Max campaigns have a learning phase. If your products have a traffic history or if there are GTINs for your products shared across
Google Performance Max quickly cannibalizes other campaign types
Performance Max is a replacement for Google Smart Shopping. We’ve seen some early results and it’s shown some promise. Google has been slowly taking away
Forget headless e-commerce, the future is disembodied ecom
Headless has been an important evolution in user experience over the last few years. It’s a natural progression of the continued specialization of different services.
Is Profit On-Brand?
One of the weirdest things I hear from clients or peers. “That’s ok on the landing page but I don’t think it’s on brand for
3 Ds of Analytics
The main purpose of web analytics is to increase the overlap of user expectation with user experience. That’s where conversion lives. I’ve found it helpful
Getting the most out of Affirm Buy Now Pay Later
Affirm has proven to be a simple integration for most ecommerce platforms, but some stores report lower than expected acceptance rates due to customer credit