It’s no surprise that people prefer ads that are relevant to them. Iron Pulley conducted a survey see how people feel about ads for products they’ve seen (retargeting), vs new product ads.
56.5% of US adult consumers prefer to see an ad for a product they are considering over an ad for something new. Survey Link
Certainly, both ad types are useful to consumers and important for brands, but retargeting is often cast in a negative light. Many marketers consider retargeting to be a necessary evil, tolerated because it produces the most profitable campaigns. As marketers, we need to think of retargeting campaigns as an extension of our website user experience. How can we make that experience as useful as possible?
Check out our comprehensive review of the major ecommerce retargeting companies.