Have you ever wondered how big brands like Ford, Levis, and Nespresso create such beautiful display ads for their Google campaigns? Old school hardcore flash animators often get fascinated by the fact that these interesting ads have features like Mouseover effects, SVG animation, and limitless creative possibilities, and all this comes under 150 KBs, the ad size accepted by Google Ads platform (which was earlier known as Adwords).

Google announced on July 19th that later this year 3D poly interactive objects will be available for use in interactive display ads. Google Official Announcement

Bottom line – Google is the best all-around platform for creative, transparency, flexibility, ROI, and future proofing. However, you’ll need a competent analyst and designer to run it.

Return on Ad Spend (ROAS) metrics can often be a clear signal of performance. It’s often been said that you can’t tell if advertising is cheap or expensive until you know the return. Take these two placements as examples: