Creating an HTML5 animated ad for Adroll or any Ad network can be messy without coding knowledge, in that case, tools like Google Web Designer are there to save you.

In 2016, Google discontinued Flash format ads that were used in animated display campaigns, Google announced that animated display banners will only be accepted in HTML 5 format. Much before this announcement, Google had already launched a beta version of an HTML 5 animation software called Google Web Designer in 2013. The software was not too complicated to use but it was full of bugs. Over the last 5 years, the development team has significantly improved its performance and now it’s no longer in beta mode. It’s fully functional HTML 5 animator.

It’s no surprise that people prefer ads that are relevant to them. Iron Pulley conducted a survey see how people feel about ads for products they’ve seen (retargeting), vs new product ads.

Have you ever wondered how big brands like Ford, Levis, and Nespresso create such beautiful display ads for their Google campaigns? Old school hardcore flash animators often get fascinated by the fact that these interesting ads have features like Mouseover effects, SVG animation, and limitless creative possibilities, and all this comes under 150 KBs, the ad size accepted by Google Ads platform (which was earlier known as Adwords).

Google announced on July 19th that later this year 3D poly interactive objects will be available for use in interactive display ads. Google Official Announcement

Bottom line – Google is the best all-around platform for creative, transparency, flexibility, ROI, and future proofing. However, you’ll need a competent analyst and designer to run it.

Return on Ad Spend (ROAS) metrics can often be a clear signal of performance. It’s often been said that you can’t tell if advertising is cheap or expensive until you know the return. Take these two placements as examples: