Google announced on July 19th that later this year 3D poly interactive objects will be available for use in interactive display ads. Google Official Announcement

Bottom line – Google is the best all-around platform for creative, transparency, flexibility, ROI, and future proofing. However, you’ll need a competent analyst and designer to run it.

Return on Ad Spend (ROAS) metrics can often be a clear signal of performance. It’s often been said that you can’t tell if advertising is cheap or expensive until you know the return. Take these two placements as examples: