Forget headless e-commerce, the future is disembodied ecom
Headless has been an important evolution in user experience over the last few years. It’s a natural progression of the continued specialization of different services. Having a great backend transactional management system that can be bolted onto any amazing front end experience has liberated brands to take advantage of a greater range of design experiences. […]
Is Profit On-Brand?
One of the weirdest things I hear from clients or peers. “That’s ok on the landing page but I don’t think it’s on brand for the ads.”
3 Ds of Analytics
The main purpose of web analytics is to increase the overlap of user expectation with user experience. That’s where conversion lives. I’ve found it helpful to break analytics down into three basic levels: 1. Diagnostics – Is this thing on? Is anything broken? Is it doing what we expect it to? 2. Directional – What […]
Getting the most out of Affirm Buy Now Pay Later
Affirm has proven to be a simple integration for most ecommerce platforms, but some stores report lower than expected acceptance rates due to customer credit scores. This has spawned a subprime (more sensitively described as “non-prime”) industry for BNPL.
Creating HTML5 Display Ads using Greensock Platform
Marketers look for innovative ways to tell the story or communicate with the prospects on digital marketing channels. Display Advertising is one such channel that has witnessed innovation in both serving technology and creative technology. After the arrival of HTML5 back in 2008, the constant improvements and innovations led to a lot of robust javascript […]
What is a clickTag in HTML5 Ads?
We often come across the word clickTAG while using online programmatic advertising platforms. So What exactly is a clickTag?
HTML5 Display Ads Preview Tool by Iron Pulley
For one of our dear clients, we built hundreds of HTML5 Ads that displayed service locations, these ads were shown to prospects in respective locations. Such kind of personalization requires multiple files of ads, and the challenge we faced was ad testing. We needed an ad previewer that works fast and shows all the ads […]
Transparent Merchant Feed Images for Google Shopping and Facebook Retargeting
Google Shopping images demand attention. The highly visual format drives up to 85% of search ad clicks. Getting the image right can be a big part of success. Consider using a transparent background. Google’s product image specification states: “Use a solid white or transparent background. These background colors ensure that your image works with a […]
Google Web Designer 8.0 Version: New Features For Google Ads
Google web designer in its latest update got some new features in the stack. These features will not only help creators in adding more interesting animation to their HTML5 creatives but will also speed up the creative approval process.