One of the weirdest things I hear from clients or peers. “That’s ok on the landing page but I don’t think it’s on brand for the ads.”
The main purpose of web analytics is to increase the overlap of user expectation with user experience. That’s where conversion lives. I’ve found it helpful to break analytics down into three basic levels: 1. Diagnostics – Is this thing on? Is anything broken? Is it doing what we expect it to? 2. Directional – What […]
Affirm has proven to be a simple integration for most ecommerce platforms, but some stores report lower than expected acceptance rates due to customer credit scores. This has spawned a subprime (more sensitively described as “non-prime”) industry for BNPL.
We often come across the word clickTAG while using online programmatic advertising platforms. So What exactly is a clickTag?
For one of our dear clients, we built hundreds of HTML5 Ads that displayed service locations, these ads were shown to prospects in respective locations. Such kind of personalization requires multiple files of ads, and the challenge we faced was ad testing. We needed an ad previewer that works fast and shows all the ads […]
Google Shopping images demand attention. The highly visual format drives up to 85% of search ad clicks. Getting the image right can be a big part of success. Consider using a transparent background. Google’s product image specification states: “Use a solid white or transparent background. These background colors ensure that your image works with a […]
Google web designer in its latest update got some new features in the stack. These features will not only help creators in adding more interesting animation to their HTML5 creatives but will also speed up the creative approval process.
Dynamic remarketing Display ads are an integral part of eCommerce promotion. If you are hearing about them for the first time then here is a small orientation for you, Dynamic Display ads are used in cases when your website has a large no. of products for sale. As you cannot create a remarketing ad for […]