Google’s Performance Max campaigns have a learning phase. If your products have a traffic history or if there are GTINs for your products shared across multiple retailers, Google can do a good job of figuring out what are appropriate search queries for your products.Read More
Performance Max is a replacement for Google Smart Shopping. We’ve seen some early results and it’s shown some promise. Google has been slowly taking away control over accounts in exchange for the potential of better performance.
Headless has been an important evolution in user experience over the last few years. It’s a natural progression of the continued specialization of different services. Having a great backend transactional management system that can be bolted onto any amazing front end experience has liberated brands to take advantage of a greater range of design experiences.
But does headless take things far enough? What about building experiences that are off site?
The main purpose of web analytics is to increase the overlap of user expectation with user experience. That’s where conversion lives.
I’ve found it helpful to break analytics down into three basic levels:
1. Diagnostics – Is this thing on? Is anything broken? Is it doing what we expect it to?
2. Directional – What does this time period look like compared to other time periods?
3. Discovery – What are the drivers? What is behaving differently? Why is it behaving this way?
Affirm has proven to be a simple integration for most ecommerce platforms, but some stores report lower than expected acceptance rates due to customer credit scores. This has spawned a subprime (more sensitively described as “non-prime”) industry for BNPL.
For one of our dear clients, we built hundreds of HTML5 Ads that displayed service locations, these ads were shown to prospects in respective locations. Such kind of personalization requires multiple files of ads, and the challenge we faced was ad testing.
We needed an ad previewer that works fast and shows all the ads in a single-window after uploading them so we can test their animation, CSS styling, data accuracy, and consistency. The only tool we could think of was an HTML5 ad validator by Google, but for some important reason, we built our own tool this time.Read More