Affirm has proven to be a simple integration for most ecommerce platforms, but some stores report lower than expected acceptance rates due to customer credit scores. This has spawned a subprime (more sensitively described as “non-prime”) industry for BNPL.Read More
For one of our dear clients, we built hundreds of HTML5 Ads that displayed service locations, these ads were shown to prospects in respective locations. Such kind of personalization requires multiple files of ads, and the challenge we faced was ad testing.
We needed an ad previewer that works fast and shows all the ads in a single-window after uploading them so we can test their animation, CSS styling, data accuracy, and consistency. The only tool we could think of was an HTML5 ad validator by Google, but for some important reason, we built our own tool this time.Read More
Google Shopping images demand attention. The highly visual format drives up to 85% of search ad clicks. Getting the image right can be a big part of success.
Consider using a transparent background. Google’s product image specification states: “Use a solid white or transparent background. These background colors ensure that your image works with a variety of design elements.”
A transparent background will take some work to make happen but can pay big dividends later.Read More
Google web designer in its latest update got some new features in the stack. These features will not only help creators in adding more interesting animation to their HTML5 creatives but will also speed up the creative approval process.Read More
Dynamic remarketing Display ads are an integral part of eCommerce promotion. If you are hearing about them for the first time then here is a small orientation for you, Dynamic Display ads are used in cases when your website has a large no. of products for sale. As you cannot create a remarketing ad for every product, you simply create a product feed that google uses to dynamically show you the products you viewed.
Generally, we have 2 options for creating these dynamic display ads, one is to create ads through Google’s responsive format and another by uploading fully customized HTML5 ads built with Google Web Designer.
In peak sales times like cyber Monday and black Friday, HTML5 ads can enhance the overall performance of your display campaign. Here are some possibilities to consider.