There are well-defined and distinct skill sets for paid ads and organic listings. Years ago it was usually one person’s job to do both, but the disciplines and complexity have evolved and diverged. Most retailers have separate teams for paid and organic. It’s rare for agencies to handle both with equal skill. Now, Google’s free […]
If you’ve been working with Google’s Performance Max campaigns (PMax) for any length of time you’ve probably experienced the rug pull. Campaigns will often do well at first in, but then something will change drastically. We’ve seen campaigns crater in spectacular ways, without significant changes to the campaign, account, competition, or market demand. PMax will […]
Google’s Performance Max campaigns have a learning phase. If your products have a traffic history or if there are GTINs for your products shared across multiple retailers, Google can do a good job of figuring out what are appropriate search queries for your products.
Performance Max is a replacement for Google Smart Shopping. We’ve seen some early results and it’s shown some promise. Google has been slowly taking away control over accounts in exchange for the potential of better performance.
WakeupData is a fast-growing ecommerce feed management company specializing in building templates to translate ecommerce feeds to multiple channels. The company recently released an update that includes the attribute set for Display Ad optimization.
So you’ve got your Merchant Feed set up and working reasonably well however, the Google Shopping campaigns are not performing as well as you’d like them to. Here are some quick ways to diagnose common issues.
As a marketer, researching the competitive landscape and executing a well-timed advertising strategy are two critical components in planning a Shopping campaign.