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Google’s Performance Max campaigns have a learning phase. If your products have a traffic history or if there are GTINs for your products shared across multiple retailers, Google can do a good job of figuring out what are appropriate search queries for your products.Read More
Performance Max is a replacement for Google Smart Shopping. We’ve seen some early results and it’s shown some promise. Google has been slowly taking away control over accounts in exchange for the potential of better performance.
WakeupData is a fast-growing ecommerce feed management company specializing in building templates to translate ecommerce feeds to multiple channels. The company recently released an update that includes the attribute set for Display Ad optimization.
Read MoreSo you’ve got your Merchant Feed set up and working reasonably well however, the Google Shopping campaigns are not performing as well as you’d like them to. Here are some quick ways to diagnose common issues.
Read MoreAs a marketer, researching the competitive landscape and executing a well-timed advertising strategy are two critical components in planning a Shopping campaign.
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