Knowledge Lift
Performance Max Rug Pull – What to do when performance drops
If you’ve been working with Google’s Performance Max campaigns (PMax) for any length of time you’ve probably experienced the rug pull. Campaigns will often do
Advertising Attribution Platforms are Horoscopes for Marketers.
Which attribution platform is the “real” psychic?
Exclude catalog items in a P-Max campaign
Google’s Performance Max campaigns have a learning phase. If your products have a traffic history or if there are GTINs for your products shared across
Google Performance Max quickly cannibalizes other campaign types
Performance Max is a replacement for Google Smart Shopping. We’ve seen some early results and it’s shown some promise. Google has been slowly taking away
Forget headless e-commerce, the future is disembodied ecom
Headless has been an important evolution in user experience over the last few years. It’s a natural progression of the continued specialization of different services.
Is Profit On-Brand?
One of the weirdest things I hear from clients or peers. “That’s ok on the landing page but I don’t think it’s on brand for