Google Swirl 3D Object Ad Demo
Google announced on July 19th that later this year 3D poly interactive objects will be available for use in interactive display ads. Google Official Announcement
Criteo, AdRoll, Steelhouse, and Google – What is the best retargeting platform in 2019?
Bottom line – Google is the best all-around platform for creative, transparency, flexibility, ROI, and future proofing. However, you’ll need a competent analyst and designer to run it.
The Remarketing ROAS Trap
Return on Ad Spend (ROAS) metrics can often be a clear signal of performance. It’s often been said that you can’t tell if advertising is cheap or expensive until you know the return. Take these two placements as examples: