Google announced on July 19th that later this year 3D poly interactive objects will be available for use in interactive display ads. Google Official Announcement
This opens up opportunities for brands to showcase products in new ways or create new and immersive 3D experiences. We’ve put together a quick demo interactive ad to show what’s required in this process. Hover your mouse and click to interact with the model.
If you currently use 3D spin sets or are considering implementing them on your ecommerce site, Swirl is worth looking into. With Swirl, you’ll be able to extend your onsite experience off-site
How to use Google Swirl
First, you’ll need either an artist’s render or a scanned 3d object. For ecommerce advertising scanned 3d objects open up a lot of possibilities. It’s a way to get a little closer to a brick and mortar experience of being able to see a product from all angles. There are two basic ways to scan objects. Photogrammetry, which uses normal cameras, or purpose-built 3D structured light scanners. This video is a good rundown of the plusses and minuses of each method.
Next, you’ll need to upload the object in the correct format to Google Poly. Google Poly is Google’s cloud-based repository. How to upload to Google Poly.
Finally, you’ll want to import the object from Google Poly into Google Web Designer.
There is no Swirl template within GWD as of yet. For now you can work with the objects using the 3D component to build out interactive ads.
The real power of this format is to show high detail for items that can benefit additional views. Click the shoe below to interact. Mouse wheel to zoom.
To learn more about ecommerce advertising with Swirl, reach out to sales@ironpulley.com