Knowledge Lift
Keyword targeting in CTV
Keyword Targeting in Connected TV Advertising and Other Performance Marketing Tactics For performance marketers, the precision and efficiency of keyword targeting is a core tactic.
Machine Learning vs. Generative AI in Marketing
This is the fake it until you make it era for Marketing The integration of machine learning into marketing platforms isn’t new, with many of
The Convergence of SEO and SEM. Merchant SEO for Google Retail Search
There are well-defined and distinct skill sets for paid ads and organic listings. Years ago it was usually one person’s job to do both, but
Lifestyle Images Google Beta – Lifestyle in Discover, Gmail, and YouTube
Google has just launched an open beta to leverage lifestyle images across “browsy” surfaces within Google. This is excellent Google inventory for driving top of
Facebook Ad Testing and the Rubber Duckie Problem
In a rubber duckie race there is usually a clear winner and a bunch that lag behind. But is there something special about the winning
YouTube removes video targeting – Google’s war on Contextual Advertising
To help you find more conversion opportunities, you’ll no longer be able to…