![Iron Pulley](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="300" height="150"><rect width="100%" height="100%"><animate attributeName="fill" values="rgba(153,153,153,0.5);rgba(153,153,153,0.1);rgba(153,153,153,0.5)" dur="2s" repeatCount="indefinite" /></rect></svg>)
Do you think about ad user experience vs. web user experience? Headless ads for headless ecommerce.
One of the weirdest things I hear from clients or peers.
“That’s ok on the landing page but I don’t think it’s on brand for the ads.”
![](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="521" height="330"><rect width="100%" height="100%"><animate attributeName="fill" values="rgba(153,153,153,0.5);rgba(153,153,153,0.1);rgba(153,153,153,0.5)" dur="2s" repeatCount="indefinite" /></rect></svg>)
3 Ds of Analytics
The main purpose of web analytics is to increase the overlap of user expectation with user experience. That’s where conversion lives.
I’ve found it helpful to break analytics down into three basic levels:
1. Diagnostics – Is this thing on? Is anything broken? Is it doing what we expect it to?
2. Directional – What does this time period look like compared to other time periods?
3. Discovery – What are the drivers? What is behaving differently? Why is it behaving this way?
Read More
Transparent Merchant Feed Images for Google Shopping and Facebook Retargeting
Google Shopping images demand attention. The highly visual format drives up to 85% of search ad clicks. Getting the image right can be a big part of success.
Consider using a transparent background. Google’s product image specification states: “Use a solid white or transparent background. These background colors ensure that your image works with a variety of design elements.”
A transparent background will take some work to make happen but can pay big dividends later.
![](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="350" height="466"><rect width="100%" height="100%"><animate attributeName="fill" values="rgba(153,153,153,0.5);rgba(153,153,153,0.1);rgba(153,153,153,0.5)" dur="2s" repeatCount="indefinite" /></rect></svg>)