Transparent Merchant Feed Images for Google Shopping and Facebook Retargeting
Google Shopping images demand attention. The highly visual format drives up to 85% of search ad clicks. Getting the image right can be a big part of success.
Consider using a transparent background. Google’s product image specification states: “Use a solid white or transparent background. These background colors ensure that your image works with a variety of design elements.”
A transparent background will take some work to make happen but can pay big dividends later.
