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Marketers look for innovative ways to tell the story or communicate with the prospects on digital marketing channels. Display Advertising is one such channel that has witnessed innovation in both serving technology and creative technology. After the arrival of HTML5 back in 2008, the constant improvements and innovations led to a lot of robust javascript animation libraries that today help developers create compelling HTML5 animated ads.
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We often come across a word clickTag while using online programmatic advertising platforms. So What exactly is a clickTag?
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For one of our dear clients, we built hundreds of HTML5 Ads that displayed service locations, these ads were shown to prospects in respective locations. Such kind of personalization requires multiple files of ads, and the challenge we faced was ad testing.
We needed an ad previewer that works fast and shows all the ads in a single-window after uploading them so we can test their animation, CSS styling, data accuracy, and consistency. The only tool we could think of was an HTML5 ad validator by Google, but for some important reason, we built our own tool this time.
Read More![Google Web Designer vs Animate CC 2](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="800" height="174"><rect width="100%" height="100%"><animate attributeName="fill" values="rgba(153,153,153,0.5);rgba(153,153,153,0.1);rgba(153,153,153,0.5)" dur="2s" repeatCount="indefinite" /></rect></svg>)
Animate CC is the new avatar of Flash. As flash is no longer in use for web and mobile animation, animate CC gives the ability to produce ActionScript and HTML 5 animation from a single platform. Google launched the beta version of google web designer in 2016. Today in 2019, GWD is out of beta mode and very much equipped with almost all necessary tools required for HTML 5 animated ads.
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