Criteo, AdRoll, Steelhouse, and Google – What is the best retargeting platform in 2019?
Bottom line – Google is the best all-around platform for creative, transparency, flexibility, ROI, and future proofing. However, you’ll need a competent analyst and designer to run it.
The Remarketing ROAS Trap
Return on Ad Spend (ROAS) metrics can often be a clear signal of performance. It’s often been said that you can’t tell if advertising is cheap or expensive until you know the return. Take these two placements as examples: