We like to make ads. When we find brands we admire we make example ads (speculative or spec ads) to showcase our capabilities and to show that it is possible to make great looking ads that can run in Google Remarketing campaigns.

SodaStream is on a mission to reduce single-use plastic waste. They’ve made a simple machine that carbonates beverages at home in reusable containers. Their marketing uses both visual style and humor to get their message across.

Some past campaigns include Hafthor Bjornsson (The Mountain – from Game of Thrones).

Iron Pulley treatment – (HTML5)

We wanted to be on brand with subtle motion that draws the eye, but still stays under the 150KB limit so that the ad would be light enough to run in Google Remarketing campaigns.

These ads use CSS animated PNG sprites built with Google Web Designer. We feel like this ads a bit of fun and visual affinity to these product-focused ads.


If you’d like to see what kind of creative Iron Pulley can build for your brand please fill in the form below and we’ll be in touch.